Cultural campaigning

Cultural campaigning is an emerging approach to building power for the green sector. It allows clean technology firms to link their strategies to authentic communities and cultural trends, through creativity and the inventiveness of art.

Cultural campaigning constructs the values and images of the new economy at the same time as it disrupts and tarnishes the old economy. It is characterised by clear understandings of contemporary art, society and ecology.

Principles

• be the change, don't just talk about it

• subsidise real communities, don't start new ones

• play the game in order to change the game

• trust in creativity

• think globally, act globally

For an example of cultural campaigning in action, visit Bindarri