09 July 2010
I put a lot of effort into planning this business because I wanted to try something new. The objective was to find some ways to cut through with the green consulting model and reflect this in everything, right down to the visual identity.
Whether you visit this blog or brief me as a client, I hope to provide some solace in a fragmenting world. The last thing I want is to compete with advertising and social media trends.
Whether or not we succeed is impossible to judge yet, but I am having fun.
The asterisk and quote above is one of the unique design elements that Piers Greville and I came up with. Piers did all the visual identity and was brilliant and creative to work with.
My main reference for researching these quotes was Geary’s Guide to the World’s Great Aphorists, by James Geary (Bloomsbury, 2007).
When we launched in March the star quote was
“Imagination decides everything.” Blaise Pascal (1623-62)
We hope that the star quotes fulfill a few functions, across digital and printed media:
They are a reference to mood quotes and Twitter, but instead of changing several times a day, they change every few weeks or months
Each one is a quote that is useful to anyone who is ‘on the same page’ as us but may come across otherwise to denialists or others who do not matter to the business
Some quotes are contemporary and some might be ideas of mine but most will be by historical figures
The letterhead carries the star quote in a small overprinted box within the offset-printed contact pane. Here’s the artwork but obviously it is protected intellectual property, so you will ask before copying it, right?
Aphorisms are an instinctual intelligence that is witty and serious, layered and honest, deep and quick
If the visual identity works as intended, then it will convey optimism; that we can think through the climate crisis and articulate a better world, clearly, one thought at a time.