Consultant Dan
18 January 2012
Great public support for Australian wind industry, shame about the politics and the media
This was also published on Renewable Energy World and Climate Spectator.
Two new reports about the wind industry in Australia provide good news about the facts but bad news about the politics.
The first report is from CSIRO, Australia’s peak scientific research organisation, on community acceptance of rural wind farms.
Dr Nina Hall from the CSIRO Science into Society Group was lead author. Hall and her colleagues used several research tools to create a ‘snapshot of community acceptance levels’ (p.8).
The qualitative interviews with stakeholders revealed that is substantive support for rural wind farms.
An investigation into the community politics revealed that most of the opposition to wind farms is activist-generated, by the global anti-wind group, the Landscape Guardians.
Media coverage was found to over-amplify criticism of wind, out of step with the views of the rural community
The CSIRO report was covered well in at least 9 stories in the Australian media overnight, in particular this excellent radio story by Libby Price on the ABC’s Country Hour.
There was 1 biased press article that took a conspiracy theory approach, attacking the science behind the report and the CSIRO itself, in essence proving the report’s conclusions about journalism.
The second report is from Pacific Hydro, a leading international wind developer based in Australia and owned 100% by Australians. While the CSIRO study was qualitative with regard to community attitudes, the Pacific Hydro report was quantitative and thus complements it perfectly.
The report measured public attitudes in wind regions around Australia. The aim was to get a statistically valid sample of what local communities think about wind farms in their region, both operating and planned.
This study found that 83% of people supported wind, with only 14% opposed. Interestingly, if found the opposite for coal, which is opposed by 65% of people. Gas was intermediate between the two.
My analysis of the situation is only strengthened by these 2 studies; Australians love renewables and the wind industry is only 1 effective national campaign away from guaranteeing itself a very successful future.
There is no reason that the Liberal Party could not be convinced to abandon its anti-scientific hostility to wind, if the right work is done on behalf of the industry.
Likewise, the Australian media is only doing such mediocre reporting – on average – because a handfull of partisan outlets are running an anti-renewables agenda, that the rest of the media do nothing to counter, because there is no pro-renewables industry campaign.
Thank you Wayne.
What answer did you get to your question? Its a very good one.
There are some very smart wind companies in Australia. When they decide to win, they will be able to.
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Dan this is a great piece of reporting, that would be great to get wider readership. At the Australian Wind Energy Conference in December I asked one question several times on the issue of community opinion… Who’s ‘job’ is it to spread the positive stories about wind farms to combat the negative and bring balance back to public debate. This is particularly important when there is an organised and vocal anti-wind lobby.